Greetings and farewells seem simple, but they're highly culturally embedded, and Mark Henning's 'Normaal' project is designed to both expose that dependence and to help people without local cultural knowledge to get up to speed. The oddly decorated desk is meant to serve as a handshake station that could be used to both test and train immigrants coming into the Netherlands, where the project is based.
Normaal consists of a desk with markings and instruments on it. Those pieces, as well as the size of the desk as a whole, are calibrated to the average height range of Dutch people, and they guide those people through the steps of carrying out a normal handshake. Normaal is meant to both teach what is normal in Dutch society and highlight the absurdity of not trusting someone based on their lack of cultural knowledge.
Handshake Training Stations
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Satirical Airline Ads
Pro-Immigration Dining Events
Pro-Immigration Beer Commercials
Diversity Promoting Supermarket Stunts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Mark Henning's 'Normaal' Project is Designed to Help Train Immigrants
- By: Joey HaarNov 28, 2017