This Clean Liquid Eyeliner from W3ll People is Water-Resistant
Mary Van Puymbroeck — July 26, 2017 — Eco
References: w3llpeople & shop.goop
The new 'Expressionist Liquid Eyeliner' from 'W3ll People' is one of the first clean and non-toxic liquid eyeliners on the market.
Finding clean and non-toxic cosmetics is a high priority for many consumers. The concern is that putting products that contain parabens, plastics, pthalates and coal-combustion byproducts on the face can be damaging for the skin and one's overall health. For a while it was difficult to produce an eyeliner without these chemicals because the strict demands people have of their liquid eyeliner (it must be water-resistant, dark, non-flaky and more) meant natural alternatives simply wouldn't cut it.
This problem has been solved with W3ll People's non-toxic liquid eyeliner. It has great staying-power, is water-resistant, has a deep black color and is GMO and gluten-free. Additionally, its easy-to-use felt-tip applicator means applying the product is a breeze.
Finding clean and non-toxic cosmetics is a high priority for many consumers. The concern is that putting products that contain parabens, plastics, pthalates and coal-combustion byproducts on the face can be damaging for the skin and one's overall health. For a while it was difficult to produce an eyeliner without these chemicals because the strict demands people have of their liquid eyeliner (it must be water-resistant, dark, non-flaky and more) meant natural alternatives simply wouldn't cut it.
This problem has been solved with W3ll People's non-toxic liquid eyeliner. It has great staying-power, is water-resistant, has a deep black color and is GMO and gluten-free. Additionally, its easy-to-use felt-tip applicator means applying the product is a breeze.
Trend Themes
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Clean Beauty Products — The trend of clean beauty products is growing, providing an opportunity for companies to develop non-toxic cosmetics.
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Natural Makeup — The demand for natural makeup products is increasing, creating an opportunity for companies to innovate and create clean alternatives.
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Safe Cosmetics — The focus on safe cosmetics is becoming more prominent, leading to opportunities for brands to produce non-toxic and skin-friendly options.
Industry Implications
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Cosmetics — The cosmetics industry can embrace the clean beauty trend and develop non-toxic alternatives in various product categories.
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Beauty and Personal Care — The beauty and personal care industry can tap into the demand for natural makeup and create innovative products that are safe and effective.
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Health and Wellness — The health and wellness industry can incorporate safe cosmetics into their product offerings, catering to consumers who prioritize overall well-being.
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