Nescafé Coffee To Go Supports Retailers to Maximize Their Reach
Michael Hemsworth — October 9, 2020 — Lifestyle
References: coffeetogo & talkingretail
The Nescafé Coffee To Go website has been set up by the brand to help retailers in their bid to maximize reach and provide consumers with a great cup of coffee. The website has been set up for free use and includes an array of information related to market research as well as advice and even access to online ordering services. Retailers will also enjoy tailored category management plans, exclusive offers, coffee bundle deals and more.
Category Manager for Coffee-To-Go at Nestlé Professional UK & Ireland Charlotte Smith spoke on the Nescafé Coffee To Go website saying, "Three in four Brits now drink at least one cup of coffee out-of-home a week, meaning coffee and convenience have never been more important. Our on-the-go hub has been designed to help convenience stores maximize the profit potential from coffee and to welcome customers in store with the rich aroma of freshly ground coffee beans. The hub will help time conscious operators with a one stop shop to stock up. We’ve got all the essential coffee products in one place and available for free ‘click n deliver. Our aim is to help the convenience retailer by giving them all the tools they need at their fingertips so they can focus on driving sales and engaging with their local community.”
Category Manager for Coffee-To-Go at Nestlé Professional UK & Ireland Charlotte Smith spoke on the Nescafé Coffee To Go website saying, "Three in four Brits now drink at least one cup of coffee out-of-home a week, meaning coffee and convenience have never been more important. Our on-the-go hub has been designed to help convenience stores maximize the profit potential from coffee and to welcome customers in store with the rich aroma of freshly ground coffee beans. The hub will help time conscious operators with a one stop shop to stock up. We’ve got all the essential coffee products in one place and available for free ‘click n deliver. Our aim is to help the convenience retailer by giving them all the tools they need at their fingertips so they can focus on driving sales and engaging with their local community.”
Trend Themes
1. Coffee-to-go Market - Opportunity for brands to develop websites or platforms that facilitate coffee-to-go sales and support retailers with market research, advice, and online ordering services.
2. Tailored Category Management - Brands can offer tailored category management plans to convenience stores and retailers, helping them optimize their coffee sales and increase profitability.
3. Convenient Coffee Bundles - Opportunity for brands to create coffee bundle deals and exclusive offers, providing value to retailers and attracting more customers to their stores.
Industry Implications
1. Coffee Retail - Coffee retailers can leverage branded coffee discovery websites to expand their reach, attract more customers, and increase sales.
2. Online Ordering Services - Companies providing online ordering services can partner with coffee brands to offer a seamless and convenient coffee-to-go experience for retailers and customers.
3. Market Research and Consulting - Market research and consulting firms can offer their expertise to coffee brands in developing tailored category management plans, optimizing sales, and identifying growth opportunities.
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