The Neon Zebra Cocktail Mixers are Made with Real Fruit Juice
Michael Hemsworth — February 26, 2021 — Marketing
References: pepsico & drugstorenews
The Neon Zebra cocktail mixers are a new range of beverages from PepsiCo that will offer consumers with a quick way to prepare their favorite cocktail from the comfort of home. The non-alcoholic drink mixers come in four flavors including Strawberry Daiquiri, Margarita, Whiskey Sour and Mojito, which are each made with real fruit juice and no artificial sweeteners in the mix. The drinks will be launching in March at a price point of between $6.99 to $7.99 a pack.
Vice President of Innovation and Capabilities at PepsiCo Beverages North America Emily Silver explained the new Neon Zebra cocktail mixers further saying, "With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience — to cut out time and mess without compromising on quality and taste. Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
Vice President of Innovation and Capabilities at PepsiCo Beverages North America Emily Silver explained the new Neon Zebra cocktail mixers further saying, "With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience — to cut out time and mess without compromising on quality and taste. Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
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