Developed by tech startup Centora, the Nada wearable is a tool designed to track crowd engagement at public events like music festivals, concerts and sporting events. The intuitive device is also a valuable tool for marketers looking to garner audience reactions at popups or brand activations.
The digital device is designed to help event organizers and promoters track fan engagement and reactions -- ultimately allowing them to create meaningful experiences for their target audience. In addition to heightening the element of personalization for attendees, the Nada wearable gives organizers and brands a new and unique way to track the success of an event. Centered around authenticity, the product tracks fan engagement and behavior digitally and is described as a "smart ticket" alternative.