Campfire Dessert Bagels

The Thomas' S'mores Mini Bagels are a Sweet Summertime Treat

S'mores are usually reserved for summer camping trips or weekends at a cottage, but the Thomas' S'mores Mini Bagels aim to make it possible to enjoy the favored treat whenever you want. Limited-edition and available just for the summer, the bagels are suitable for kids and adults alike, and also come in English Muffins to satisfy those who are looking for a different take on the classic dessert.

The Thomas' S'mores Mini Bagels come in bags of 10 with each one being pre-sliced to make it quick to pop in the toaster or fill with your choice of toppings. The bagels are reported by the brand to be a distinct mix of chocolate and marshmallow to capture the flavor profile perfectly.

S'mores-inspired Foods
There is an opportunity for companies to create more s'mores-inspired products that can be enjoyed year-round and not just during camping trips or summer season.
Miniature-sized Snacks
The popularity of mini bagels and muffins for snacking presents opportunities for brands to offer new and unique flavors in convenient, bite-sized portions.
Sweet Breakfast Treats
There is potential for companies to create new and sweet breakfast treats that can satisfy consumers' cravings for dessert-like food in the morning.

Industries Being Reshaped

Bakery and Snack Industry
There is an opportunity for product innovation and the introduction of unique snack products in the bakery and snack industry to cater to the growing demand for s'mores-inspired flavors and miniature-sized portions.
Food and Beverage Industry
The food and beverage industry can capitalize on the trend of sweet and indulgent breakfasts, and explore the potential for new products that cater to this consumer demand.
Convenience Store Industry
Convenience stores can offer more mini-sized bakery items and s'mores-inspired products to cater to the on-the-go snacking needs of consumers.
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 2%
Freshness 8%

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