S'Mores Snack Mixes

Fannie May's S’mores Snack Mix Upgrades an American Classic

The Fannie May S’mores Snack Mix features all of the elements of a favorite campfire treat but it's packaged in a way that doesn't just have to be enjoyed around the fire. Thanks to the expertise of master chocolatier Elliott Callahan and his innovation team, the brand is now offering an elevated take on a campfire classic featuring smooth milk chocolate, marshmallows and honeyed graham pieces.

The texture-rich snack is perfect for enjoying on its own or pairing with other sweet treats, since it's ready to pour out of the bag to be used as a topping for ice cream. Perfect for all kinds of S'Mores lovers, the S'mores Snack Mixes can be found in a range of sizes and resealable bags.

Gourmet Snack Mixes
Opportunity to create elevated snack mixes using high-quality ingredients and unique flavor combinations.
Dessert Toppings
Innovation potential in creating versatile and textured toppings for various desserts including ice cream and cake.
Convenient Packaging
A potential trend towards snack mixes coming in resealable bags for easy on-the-go snacking and portion control.

Who This Affects Most

Food and Beverage
Opportunity for food companies to create and market elevated snack mixes with gourmet ingredients and unique flavors.
Dessert and Confectionery
Potential trend towards confectionery companies creating toppings and snack mixes specifically designed for dessert applications.
Packaging
Innovation opportunity for packaging companies to create easy-to-use and resealable packaging for snack mixes and other on-the-go snacks.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 44%
Freshness 11%