M&S Created a Sweet Treat for Barbecue Season
Laura McQuarrie — April 15, 2021 — Lifestyle
References: her.ie
As an alternative to the many savory dishes that are cooked on the barbecue, M&S created a grillable S'mores brownie with layers of marshmallow, milk chocolate and biscuit pieces. The indulgent brownie treat can be made in a matter of minutes on the grill or it can be made in the oven year-round.
M&S describes the sweet summer treat as "the ultimate in ooey, gooey chocolate indulgence" and the product is even included in the retailer's special BBQ offer.
Although people may not be going camping and gathering around the campfire this summer to create tasty S'mores snacks, this sweet treat from M&S can be made at home in the backyard to provide a taste of the experience.
M&S describes the sweet summer treat as "the ultimate in ooey, gooey chocolate indulgence" and the product is even included in the retailer's special BBQ offer.
Although people may not be going camping and gathering around the campfire this summer to create tasty S'mores snacks, this sweet treat from M&S can be made at home in the backyard to provide a taste of the experience.
Trend Themes
1. Grillable Desserts - Exploring the trend of grilling desserts that were once considered exclusively baked rounds a disruptive innovation opportunity for companies to reinvent their dessert range.
2. Backyard Entertainment - The trend of backyard entertaining paves the way for companies to create innovative products for a home-based barbecue experience.
3. Indulgent BBQ Treats - The rise in demand for high-end products in home-based barbecue experiences is a chance for companies to innovate their product offerings with unique, luxurious treats.
Industry Implications
1. Food and Beverage - The food industry can create a range of innovative BBQ-friendly products to cater to the needs of the modern consumer's palate.
2. Retail - Retailers can incorporate ideas like M&S's S'mores Brownie in their BBQ specials to cater to customers that enjoy premium products.
3. Outdoor Furniture - The growing popularity of backyard barbecuing can be leveraged by outdoor furniture companies to develop products that enhance outdoor entertainment experiences.
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