Flavorful Breakfast Bagels

Bimbo Bakeries USA Introduces the New Thomas Bagel Lineup

Bimbo Bakeries USA is adding two new mini bagels to its 'Thomas' line. The new 'Thomas Everything Mini Bagels' and 'Thomas Keto Bagel Thins Bagels' are presliced for easy toasting and contain no artificial colors, flavors, or high-fructose corn syrup. The 'Keto Bagel Thins' come in eight packs and contain 2 net carbs and 80 calories, while the other bagel offering contains a delicious mixture of sesame, poppy, and garlic. The 'Everything Mini Bagels' come in a 10-count.

“As a leader in the breakfast category, it’s crucial for us to continue to innovate and bring new products to the market that meet the ever-changing tastes of our consumers [...],” said Eduardo Zarate, senior director of marketing for Thomas’.

The new Thomas' bagel offerings are available now.

Image Credit: Bimbo Bakeries USA

Healthy Breakfast Options
The new keto bagel thins and artificial-free everything bagels represent an opportunity for the baked goods market to cater to health-conscious consumers.
Convenient Breakfast Solutions
Sliced for easy toasting, the new Thomas bagels tap into the trend for time-saving breakfast options for busy consumers.
Innovative Flavor Combinations
The sesame, poppy, and garlic mixture in the new everything bagels represents an opportunity for the food industry to experiment with bold flavor combinations.

Who This Affects Most

Bakery
Bakeries can capitalize on the trend for healthier breakfast options by introducing a range of keto and low-carb baked goods.
Food & Beverage
The demand for time-saving breakfast options presents an opportunity for food and beverage companies to introduce more pre-packaged, ready-to-eat products.
Retail
Retailers can tap into the trend for innovative flavor combinations by stocking up on unique baked goods that appeal to adventurous consumers.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 32%
Freshness 17%