Milk Bar Helped Create the New Thomas’ Crannies & Cream Combo
Katherine Pendrill — April 16, 2026 — Lifestyle
References: qsrmagazine
The popular dessert brand Milk Bar is teaming up with America’s #1 English muffin brand, Thomas’, for an unexpected new treat called the Crannies & Cream Combo.
For a limited time, select Milk Bar bakeries will be selling the new Thomas’ Crannies & Cream Combo, which is a deliciously sweet twist on a toasted English muffin. The new dessert consists of a warm, toasted Thomas’ English Muffin slathered with a specially-crafted butter-forward soft serve ice cream. The idea is that fans can use the soft serve to get into all the nooks and crannies of their English muffin. As Christina Tosi, Chef and Milk Bar Founder, explains, "At Milk Bar, we love taking those familiar flavors and turning them into something you haven’t seen before but instantly crave. Transforming that buttery English muffin moment into soft serve and pairing it with a warm Thomas’ muffin felt like the perfect way to do just that.”
Thomas’ Crannies & Cream Combo can be found at three Milk Bar locations in New York, Los Angeles, and Washington D.C.
Image Credit: Milk Bar, Thomas’
For a limited time, select Milk Bar bakeries will be selling the new Thomas’ Crannies & Cream Combo, which is a deliciously sweet twist on a toasted English muffin. The new dessert consists of a warm, toasted Thomas’ English Muffin slathered with a specially-crafted butter-forward soft serve ice cream. The idea is that fans can use the soft serve to get into all the nooks and crannies of their English muffin. As Christina Tosi, Chef and Milk Bar Founder, explains, "At Milk Bar, we love taking those familiar flavors and turning them into something you haven’t seen before but instantly crave. Transforming that buttery English muffin moment into soft serve and pairing it with a warm Thomas’ muffin felt like the perfect way to do just that.”
Thomas’ Crannies & Cream Combo can be found at three Milk Bar locations in New York, Los Angeles, and Washington D.C.
Image Credit: Milk Bar, Thomas’
Trend Themes
1. Hybrid Breakfast-dessert Items - Consumers increasingly embrace products that blur meal categories, combining breakfast staples with dessert-level indulgence to create new consumption occasions.
2. Brand Collaborations and Limited Drops - There is growing appetite for time-limited co-branded offerings that leverage mutual brand equity to generate buzz and drive foot traffic.
3. Texture-driven Eating Experiences - An emphasis on contrasting textures—warm toasted bases paired with creamy soft-serve fillings—creates memorable sensory moments that elevate simple ingredients.
Industry Implications
1. Packaged Food Retail - Retailers and CPG companies can explore shelf-stable or frozen formats that replicate hybrid dessert-breakfast experiences to broaden usage occasions.
2. Quick-service Restaurants - Fast-casual and quick-service operators stand to differentiate menus by introducing limited-time, co-branded indulgent items that attract repeat visits.
3. Frozen Dessert Manufacturing - Manufacturers of ice cream and soft-serve mixes may innovate with butter-forward formulations and dispensing solutions tailored to pair with toasted baked goods.
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