The Ziploc x Milk Bar Holiday Mix Showcases a Stay-Open Bag
Laura McQuarrie — November 30, 2023 — Marketing
References: ziploc
To support its newest innovation, the Stay Open Design storage bag, Ziploc teamed up with Milk Bar Founder Christina Tosi to introduce a special seasonal treat, the Ziploc x Milk Bar Holiday Mix.
This pre-packaged festive snack mix is made with corn square cereal, white chocolate, cookie butter, sprinkles and sugar cookie pieces, and it's ready to enjoy thanks to a bag that stays upright for snacking and locks in freshness when closed.
The bakery's first-ever, limited-edition take on "puppy chow" dessert is ready to be served at festive get-togethers, stuffed into a holiday stocking, taken for eating on the go or savored on the couch during Christmas movie nights. In December, the Ziploc x Milk Bar Holiday Mix can be picked up from the New York City, Washington D.C. and Los Angeles Milk Bar stores while supplies last—or the mix can be made at home using the recipe shared by the brands online.
This pre-packaged festive snack mix is made with corn square cereal, white chocolate, cookie butter, sprinkles and sugar cookie pieces, and it's ready to enjoy thanks to a bag that stays upright for snacking and locks in freshness when closed.
The bakery's first-ever, limited-edition take on "puppy chow" dessert is ready to be served at festive get-togethers, stuffed into a holiday stocking, taken for eating on the go or savored on the couch during Christmas movie nights. In December, the Ziploc x Milk Bar Holiday Mix can be picked up from the New York City, Washington D.C. and Los Angeles Milk Bar stores while supplies last—or the mix can be made at home using the recipe shared by the brands online.
Trend Themes
1. Stay Open Design - The Stay Open Design storage bag by Ziploc introduces an innovative way to keep food fresh and easily accessible.
2. Pre-packaged Snack Mix - The Ziploc x Milk Bar Holiday Mix showcases the growing trend of convenient, pre-packaged snack options for consumers.
3. Limited-edition Collaboration - The Ziploc x Milk Bar Holiday Mix highlights the increasing popularity of limited-edition collaborations between food brands and well-known establishments.
Industry Implications
1. Food Storage - The Stay Open Design by Ziploc presents an opportunity for disruptively innovative packaging solutions within the food storage industry.
2. Snack Foods - The Ziploc x Milk Bar Holiday Mix reflects the potential for disruptive innovation in the snack foods industry, specifically in the realm of unique flavor combinations and convenient packaging.
3. Bakery - The limited-edition collaboration between Ziploc and Milk Bar demonstrates the potential for disruptive innovation in the bakery industry through the introduction of festive, ready-to-enjoy treats.
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