The Chex Toffee Cookie Crunch Mix Comes in a Festive Tin
Michael Hemsworth — December 13, 2021 — Marketing
References: chex & brandeating
The Chex Toffee Cookie Crunch Mix is being launched by the brand just in time for the holidays to provide consumers with a way to easily enjoy the flavor of the namesake snack in a festive way. The snack comes packaged in a reusable holiday tin that hides a total of 12-ounces inside, which consists of Chex corn cereal as the base along with peanuts, chocolates and popcorn that's all covered in a premium toffee coating. The snack comes with a name label on the front to make the prepackaged snack perfect for giving to a loved one or colleague as a gift.
The Chex Toffee Cookie Crunch Mix maintains a festive yet contemporary branding to make it suitable for all kinds of get-togethers this time of year.
Image Credit: Chex
The Chex Toffee Cookie Crunch Mix maintains a festive yet contemporary branding to make it suitable for all kinds of get-togethers this time of year.
Image Credit: Chex
Trend Themes
1. Festive Packaging - Opportunity for brands to create seasonal packaging for their products to provide consumers with a way to easily enjoy the flavor of the namesake snack in a festive way.
2. Holiday-themed Snacks - With holiday celebrations being an integral part of consumers' lives, brands can launch festive snacks that can be given as gifts and enjoyed at parties.
3. Reusable Containers - Reusable packaging can be marketed as a sustainable option for consumers and also add value to the product by providing an additional functional use case, such as the Chex Toffee Cookie Crunch Mix holiday tin.
Industry Implications
1. Food Industry - The food industry can capitalize on consumers' interest in seasonal flavors and packaging by launching holiday-themed snacks and beverages.
2. Packaging Industry - The packaging industry can create innovative and eye-catching packaging options for brands who wish to launch festive versions of their year-round products.
3. Sustainable Packaging Industry - The sustainable packaging industry can provide solutions for brands looking to launch reusable packaging for their products to reduce waste, such as the Chex Toffee Cookie Crunch Mix holiday tin.
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