Ice Berg-Mimicking Installations

The Mido Fair Stand is an Artful and Dynamic Architectural Piece

The MIDO Fair Stand by Francesco Pagliariccio was created out of 2200 pieces of paper. Made to resemble an organic iceberg-inspired sculpture, this alluring art pieces was used as a booth for a recent Milan trade fair. Displaying eyewear designs and serving as an enclosure for a neighboring lounge area, this dynamic glacial masterpiece was commissioned by MIDO, an international optics, optometry and ophthalmology exhibition.

Infused with lit details, this bold sculpture features a continuous change in mood and in color. Pre-fabricated and built in just 24 hours, this dynamically designed interior architecture piece dares to push design boundaries. The MIDO Fair Stand by Francesco Pagliariccio architects is visually striking and dynamic. Fusing a complex structure with accessible paper materials, this pre-fab structure is eye-catching, distinctive and spirited.

Paper-based Architecture
There is an opportunity for architects and builders to explore novel designs using paper-based materials with strengths and characteristics previously overlooked.
Lit Installations
There is an opportunity for designers and creatives to experiment with lighting elements that change mood and color in dynamic sculptures and installations.
Organic-inspired Designs
There is an opportunity for designers to continue exploring and incorporating inspiration from organic forms and shapes in their creations.

Where This Applies

Architecture and Construction
This industry can explore novel and eco-friendly materials such as paper in the creation of innovative and sustainable buildings and structures.
Exhibition and Trade Shows
This industry can benefit from incorporating unique and eye-catching installations like the MIDO Fair Stand to make their booths more memorable and engaging.
Lighting and Design
This industry can create new design elements and features by incorporating color-changing and mood-altering lighting elements into their products and installations.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 52%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X