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Ice Berg-Mimicking Installations

The Mido Fair Stand is an Artful and Dynamic Architectural Piece

— March 23, 2012 — Art & Design
The MIDO Fair Stand by Francesco Pagliariccio was created out of 2200 pieces of paper. Made to resemble an organic iceberg-inspired sculpture, this alluring art pieces was used as a booth for a recent Milan trade fair. Displaying eyewear designs and serving as an enclosure for a neighboring lounge area, this dynamic glacial masterpiece was commissioned by MIDO, an international optics, optometry and ophthalmology exhibition.

Infused with lit details, this bold sculpture features a continuous change in mood and in color. Pre-fabricated and built in just 24 hours, this dynamically designed interior architecture piece dares to push design boundaries. The MIDO Fair Stand by Francesco Pagliariccio architects is visually striking and dynamic. Fusing a complex structure with accessible paper materials, this pre-fab structure is eye-catching, distinctive and spirited.


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