Gardein recently added to its portfolio of plant-based products with an all-new meat-free chicken alternative with a spicy kick. The Nashville Hot Chick'n Tenders are made with a proprietary blend of pea and wheat protein are coated in a breading made with ancient grain flour. According to the brand, "chicken is... the fastest-growing protein type in meat alternatives, growing 26 percent since February of 2019." This new product not only has the potential to satisfy a desire for a great-tasting meatless substitute but also provide a hint of spice from dried Chile de Arbol peppers and spices like paprika.
Gardein now also offers other globally inspired meatless wing-style products like the Gochujang Style Chick'n Wings and the Chipotle Georgia Style Chick'n Wings.
Why This Trend Is Growing
- Meat-free Chicken Alternatives
- The rise in popularity of meat alternatives presents an opportunity for innovative companies to create innovative and flavorful plant-based chicken substitutes.
- Spicy Plant-based Products
- Consumer demand for spicy flavors combined with the growing interest in plant-based foods creates a potential market for spicy meatless products like Gardein's Nashville Hot Chick'n Tenders.
- Global-inspired Meatless Wings
- The expansion of plant-based options to include globally-inspired flavors opens up opportunities to cater to diverse culinary preferences in the meatless wing market.
Industries Being Reshaped
- Plant-based Food
- The growing demand for plant-based foods presents a disruptive innovation opportunity for companies to develop new and exciting meat alternatives like Gardein's spicy meatless tenders.
- Alternative Protein
- The rise of alternative protein sources offers a chance for companies to create innovative chicken substitutes that cater to the increasing number of consumers seeking meatless options.
- Flavorful Food Products
- Innovation in creating flavorful meatless products like spicy plant-based tenders presents a strong opportunity for companies to tap into the expanding market of consumers seeking bold and unique flavors.
