The Maltesers Orange Buttons from Mars Wrigley UK is arriving in the UK to offer consumers a sweet treat that incorporates a number of different flavors and textures for them to enjoy. The treat boasts the format of the namesake Buttons chocolate candies with bits of Maltesers in the mix along with a burst of orange flavor. This enables the chocolate candies to offer a perfectly balanced flavor that responds to increased consumer demand for citrusy sweets with a familiar format and flavor to boot.
Maltesers Brand Director Leah Dyckes boasted on the new Maltesers Orange Buttons saying, "We’ve given our hugely popular Maltesers Buttons an ‘a-peeling’ makeover and I know that citrus crazed Brits will love our brilliant new orange flavour!”
Image Credit: Mars Wrigley UK
Why This Trend Is Growing
- Citrus-flavored Treats
- The increasing consumer demand for citrusy sweets presents a disruptive innovation opportunity for companies to create and market new and unique citrus-flavored treats.
- Hybrid Snacks
- The popularity of snacks that combine different flavors and textures, such as Maltesers Orange Buttons, presents a disruptive innovation opportunity for companies to create and market new hybrid snack products.
- Familiar Flavors in New Formats
- The success of Maltesers Orange Buttons indicates a disruptive innovation opportunity for companies to introduce familiar flavors in new and unique formats to attract consumers.
Industries Being Reshaped
- Confectionery Industry
- The confectionery industry has an opportunity to innovate and attract consumers with new citrus-flavored and hybrid snack products.
- Marketing and Advertising Industry
- The marketing and advertising industry can leverage the trend of citrus-flavored treats and hybrid snacks to create targeted campaigns that appeal to consumers.
- Food Packaging Industry
- The food packaging industry has an opportunity to create unique and innovative packaging for new and hybrid snack products that emphasize their unique flavor profiles and textures.
