Maisie Cousins' 'Dipping Sauce' Installation Questions Online Photos
Amy Duong — November 9, 2018 — Art & Design
References: instagram & highsnobiety
Artist Maisie Cousins introduces her latest art installation, 'Dipping Sauce,' where she questions the culture of social media -- specifically focusing on the food photographs that are popular on Instagram. Her exhibition is comprised of highly saturated images that zoom in on the reality of what food looks like -- that is unappealing and oily.
This brings up the question of why it is so commonly shared on social platforms and explores ideas of over-consumption. Cousins states that "this project is an amalgamation of all the things that I find charming and funny about food.” The Dipping Sauce installation is on display at the brand new London gallery 'Elephant West,' which also showcases her other works of prints, wallpapers, and light artwork.
This brings up the question of why it is so commonly shared on social platforms and explores ideas of over-consumption. Cousins states that "this project is an amalgamation of all the things that I find charming and funny about food.” The Dipping Sauce installation is on display at the brand new London gallery 'Elephant West,' which also showcases her other works of prints, wallpapers, and light artwork.
Trend Themes
1. Anti-foodstagramming - Exploring the backlash against curated and aesthetically pleasing food photos on social media, presenting an opportunity for businesses to embrace authenticity and simplicity.
2. Reality Aesthetics - Acknowledge and embrace the beauty in imperfection and the messy, oily reality of food.
3. Over-consumption Critique - Questioning the culture of excess and abundance in food and its representation online, leading to potential opportunities for sustainable and mindful food practices.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage businesses to promote their authentic and environmentally conscious food practices.
2. Art and Design - New forums for artists and designers to explore the concept of reality aesthetics, challenging the status quo of beauty in art and design.
3. Marketing and Advertising - Promoting authenticity and sustainability as a selling point for businesses to attract customers who are looking for honest and mindful products and services.
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