The Maha Organic Hard Seltzer range is a new lineup of libations that has been launched in partnership between Anheuser-Busch and Golden Road Brewing founder Meg Gill. The canned cocktails are crafted with 100% USDA Certified Organic ingredients and is reported to be one of the first on the market formulated with a proprietary blend of vitamins and minerals. The drinks contain 110 calories per can, feature a 4.2% ABV, are flavored with organic fruit juice, and come in three flavor options including Tangerine Yuzu, Raspberry and Black Cherry.
Gill spoke on the new Maha Organic Hard Seltzer range saying, "The word ‘Maha’ is of Sanskrit origin meaning great, or greatness, and we believe there is greatness (or Maha) in all of us. As an athlete myself, I’m aware that health-conscious consumers are mindful of what they are putting in their bodies and only want the best when it comes to ingredients; so, we developed our first product, Maha Organic Hard Seltzer, in partnership with Anheuser-Busch and in collaboration with real athletes. Maha was created for a balanced lifestyle, whether you’re celebrating with friends at a sporting event or unwinding after a tough workout, Maha Organic Hard Seltzer is a refreshing way to reset."