Saintly Puts Its Own Spin on Margaritas, Ginger Mules & More
Laura McQuarrie — August 31, 2021 — Lifestyle
References: thespiritsbusiness
Saintly launched a range of cocktail-style hard seltzers that are full of flavor yet free from sugar and carbs. With just 76 calories per serving, the cocktail-inspired hard seltzers share a light and refreshing way to enjoy flavors like The Faithful Ginger Mule, Glory be Grapefruit Margarita, Almighty Mojito and Paradise Passionfruit Martini. Kieron Barton co-founder of Saintly, says "With the growing demand for both cocktails and Saintly Hard Seltzer, we were inspired to combine the two by launching a premium 5% ABV cocktail range featuring some of the hottest trending cocktails in the world with a Saintly Hard Seltzer twist."
The uncompromising hard seltzers tap into the demand for certain tastes without gluten, carbs and sugar, and with minimal calories. These fun and all-natural flavors can be found in variety packs that play up the heavenly nature of the canned beverages.
The uncompromising hard seltzers tap into the demand for certain tastes without gluten, carbs and sugar, and with minimal calories. These fun and all-natural flavors can be found in variety packs that play up the heavenly nature of the canned beverages.
Trend Themes
1. Cocktail-style Hard Seltzers - The combination of cocktails and hard seltzers provides an opportunity for companies to offer low-calorie yet flavorful beverages.
2. Sugar-free Alcoholic Beverages - The demand for drinks without sugar or carbs continues to grow, creating the opportunity for companies to create more variety in this market.
3. Natural Flavors - Consumers are seeking all-natural flavors in their beverages, creating an opportunity for companies to offer clean label options in the hard seltzer market.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can create healthier, low-calorie options in the hard seltzer market.
2. Canned Beverage Manufacturing - Manufacturers of canned beverages can capitalize on the trend of cocktail-style hard seltzers to offer a variety of flavors.
3. Clean Label Industry - The clean label industry could innovate by offering all-natural options for flavored alcoholic beverages.
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