Although you wouldn't know it unless you read the box carefully, the new Kraft Macaroni and Cheese recipe is actually a revolutionary step from the beloved comfort food brand.
Remixed as a free-from food, Kraft Macaroni and Cheese now features no artificial flavors, colors or preservatives to keep interest in the food relevant to the times.
The shift in the recipe by Kraft is nearly undetectable by consumers, but targets Generation Z consumers who are in need of delicious yet healthier alternatives.
The new Kraft Macaroni and Cheese recipe comes in the wake of new research that shows younger demographics like Generation Z are looking for ways to avoid artificial ingredients. As such, we're likely to observe more shifts towards free-from foods in the consumer packaged goods market.