In honor of the newest Star Wars film release that is hitting theaters at the end of the year, this commercial promotes the icon-shaped Star Wars Mac and Cheese. The Kraft-made food product is being presented as a highly valuable collector's item. The commercial features a father who is showing his son his extensive collection of science fiction memorabilia.
While the father thinks his collection is beyond impressive, his son has a different opinion. When the son notices the Star Wars Mac and Cheese, he asks his dad if mom knows that the pasta is kept in here. The father assures his son that the Kraft Dinner is exactly where it should be. At this point the annoyed boy says "so toys you can't play with and Mac and Cheese you can't eat. This is a room of lies."
The comical ending to this ad solidifies the status of the iconic Star Wars pasta, which honors the brand's seven film movie empire.