Gucci's new series of luxury vegan sneakers includes styles like Rhyton and New Ace that are leather-like and made with the same processes for tanning but completely animal-free. The sneakers are mostly made from Demetra, which offers the same performance features but in a more eco-friendly way that makes the most of sustainable, renewable and bio-based sources.
Although leather is still used in many Gucci products, especially shoes and accessories, it has the potential to be phased out by other high-performance, plant-based materials. At the same time they are ditching animal-derived materials, many luxury brands are trying out innovative and sustainable materials to appeal to younger consumers and their values. Now, countless signature styles are being reinvented with materials that are better for the environment.