Sonos recently launched a concept store in London that takes the form of a comfortable listening space designed to mimic the home environment.
The brand's first-ever European concept store inside London’s Seven Dials makes serves as a space for visitors to stream their own music and take in the quality of the products from within cozy listening rooms. The multipurpose concept space will also serve as an event space for the brand to host a series of talks and screenings. Over time, different artists will be invited to put their unique stamp on the in-store listening rooms.
In order to suggest the ease with which a brand's products can be integrated into one's home space, a number of retailers are now creating shoppable spaces that are styled like comfortable living environments.