Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Lil Dicky Save That Money Video Stays True to its Message

 - Jan 21, 2016
References: youtube
The Lil Dicky Save That Money music video lives up to its message and was essentially shot for free. Lil Dicky, also known as David Andrew Burd is a comedian and rapper who teams up with Fetty Wap and Rich Homie Quan to create this viral clip. In an effort to recreate a classic hip hop video -- with beautiful women, expensive cars and mansions -- the rapper launched a social experiment to see how he could bring this imagery to life without spending any money.

Burd drives around an affluent LA neighbourhood and asks homeowners to shoot a music video in their backyards and even borrows a luxury car from a local dealership. The rapper also dances on someone else's yacht and ultimately proves that persistence is more effective than many may think.

While elaborate, this video's unique social experiment will appeal to young audiences with an appreciation for niche entertainment.