The Laranjeiras Residence is a Gated Masterpiece in Rio de Janeiro
Emily Evans — August 15, 2011 — Art & Design
References: fernandamarques.br & letmebeinspired
As if the thought of living in a sprawling villa wasn't enough, the Laranjeiras Residence pushes expectations to new heights with its boastful Rio de Janeiro, Brazil location. This gated community residence was designed by the Brazilian architectural firm Fernanda Marques Architects, and is a testament to their expertise.
Complete with a steel structure, weathered wooden exterior and countless windows with lush views of the Atlantic Forest, the Laranjeiras Residence would make for a great summer home or year-round indulgence. The views surrounding the Laranjeiras Residence are enough to sell me on the place, and the stunning architectural features are an added delight!
Implications - Consumers continue to yearn to develop connections with nature, and as the recession begins to turn around these individuals find themselves with more income to spare. Companies who create recreational products that can be used in conjunction with holidays, or as a way to simulate a vacation environment while in the city, will continue to gain immense popularity.
Complete with a steel structure, weathered wooden exterior and countless windows with lush views of the Atlantic Forest, the Laranjeiras Residence would make for a great summer home or year-round indulgence. The views surrounding the Laranjeiras Residence are enough to sell me on the place, and the stunning architectural features are an added delight!
Implications - Consumers continue to yearn to develop connections with nature, and as the recession begins to turn around these individuals find themselves with more income to spare. Companies who create recreational products that can be used in conjunction with holidays, or as a way to simulate a vacation environment while in the city, will continue to gain immense popularity.
Trend Themes
1. Nature-inspired Architecture - Architectural firms can explore designing structures that blend seamlessly with natural surroundings, catering to the growing demand for eco-friendly and nature-focused living spaces.
2. Luxury Gated Communities - Real estate developers have an opportunity to create exclusive gated communities with luxurious amenities and breathtaking views, targeting affluent buyers seeking privacy and sophistication.
3. Urban Vacation Experiences - Brands can innovate and offer urban vacation experiences by creating products and services that recreate the ambiance and relaxation of a vacation within city settings, catering to the needs of busy urban professionals.
Industry Implications
1. Architecture - Architectural firms have the potential to disrupt the housing industry by focusing on incorporating nature-inspired design principles into their projects, appealing to environmentally-conscious homeowners.
2. Real Estate - Developers can revolutionize the real estate market by developing luxury gated communities that offer unparalleled amenities, privacy, and astonishing views, captivating high-end homebuyers.
3. City Tourism - Tourism companies and hospitality brands have an opportunity to innovate by creating urban vacation experiences that allow busy city-dwellers to escape the daily grind and enjoy the relaxation of a vacation within their own surroundings.
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