Klondike was founded in 1922 and that means the beloved ice cream brand is celebrating its centennial in 2022 by sharing a special Klondike 100th birthday cake with fans. For decades, fans have been proving just what they'd do for Klondike products and for National Ice Cream Day, the "What Would You Do for a Klondike?" challenge will be popping up in select cities, as well as on social media.
For its milestone celebration, the brand teamed up with Buddy Valastro (better known as The Cake Boss) to create a 10-tier 100th birthday cake. This cake pays tribute to the brand's diverse portfolio with layers and layers of classic Bars, Sandwiches, Shakes and Cones. Fans are invited to enter for their chance to win a 100th birthday cake by sharing on social media.
Why This Trend Is Growing
- Brand Anniversary Celebrations
- Opportunity for companies to collaborate with famous individuals or influencers in creating commemorative products or events to celebrate milestones.
- Social Media Challenges
- A means for brands to engage with their audience by creating buzz, promoting giveaways and contests, and enhancing brand recognition.
- Collaborative Products
- Collaborating with other well-known brands or celebrity chefs can create unique, limited-edition products that enhance consumer excitement and drive sales.
Industries Being Reshaped
- Ice Cream
- There are opportunities for ice cream brands to collaborate with famous chefs to create unique products and commemorate milestones and engage with consumers by creating contests and giveaways and enhancing brand recognition.
- Confectionery
- Working with famous chefs could enable confectionery brands to create unique and limited-edition products that can build excitement and consumption among consumers.
- Social Media
- There are opportunities for social media platforms to enable brands to engage with their audience and help them create buzz, promote giveaways and contests to build brand awareness among consumers.
