The new KITH women's store in New York City was unveiled at the same time as its inaugural women's appeal collection. Located on Bleecker Street, the shop is an intimate space that feels bigger thanks to its whiteout marble floors and clever use of mirror and opened officially on December 18, 2015.
Designed in collaboration between the in-house KITH team and Snarkitecture, the stunning flooring of the new women's boutique is sure to be the first thing many people notice, as its crafted from custom herringbone white Carrera marble. Additionally, a display of white Air Jordan 3s on the highest shelves provide a gallery-inspired feel, while an imposing marble dumbwaiter in the center of the boutique space will be used to retrieve stock for customers when needed.
What's Driving This Trend
- Women-only Streetwear Boutiques
- The surge of fashion brands catering to women by opening stand-alone streetwear boutiques shows the increasing importance of women in streetwear market.
- Intimate and Experiential Retail Spaces
- Retail stores are moving towards creating intimate and experiential spaces that focus on customer interaction and unique shopping experiences.
- Collaborative Design Initiatives
- The increasing trend of collaborations between fashion brands and other industries, such as architecture and art, leads to creating innovative and unique store design and product lines.
Who This Affects Most
- Streetwear Fashion Industry
- The trend of opening women-only streetwear boutiques is a disruptive innovation opportunity for companies in the streetwear fashion industry to capture a growing market segment of women streetwear enthusiasts.
- Retail Industry
- The trend towards creating intimate and experiential retail spaces presents a disruptive innovation opportunity for companies in the retail industry to differentiate themselves from online shopping and enhance the in-store shopping experience.
- Design Industry
- The trend of collaborative design initiatives between fashion and other industries raises a disruptive innovation opportunity for companies in the design industry to expand their market and offer creative and innovative solutions.
