KITH works in collaboration with New Balance on the new Broadacre City series that highlights the New Balance 998 silhouette. It is inspired by the iconic architect known as Frank Lloyd Wright and the direct inspiration can be seen through its color palette and design influence.
His plans for Broadacre City are the specific influence and are marked by the accompanied editorial of the shoes shot in Scottsdale, Arizona. The shoot took place under natural lighting and showcased spring-ready footwear full of bright tones. To obtain the shoes, users must download the KITH app and register for the drawing. This begins on April 14th and runs until April 16th as winners will be selected and charged on April 17th.
Image Credit: KITH
What Makes This Trend Stand Out
- Architect-inspired Collections
- Designing collections inspired by iconic architects opens up opportunities for fashion collaborations and a unique aesthetic.
- Limited Release Draws
- Using limited release draws driven by app registrations can create a sense of exclusivity and generate hype around product launches.
- Natural Lighting Branding
- Utilizing natural lighting for product branding photography creates an organic, aesthetic-driven appeal.
Sectors Adopting This
- Fashion and Apparel
- Architect-inspired collections can lend themselves well to fashion and apparel brands looking to create unique designs with an artful twist.
- Mobile App Development
- Creating limited release draws through app-based registrations can be a useful marketing tool for mobile app developers looking to drive user engagement.
- Photography and Advertising
- Utilizing natural lighting for product photography can create a fresh aesthetic that stands out in advertising and branding campaigns.
