The KFC Jamal Murray Meal has been announced through a partnership with the namesake professional basketball player and the QSR brand as the perfect option for avid fans alike to try out. The meal starts off with 12 chicken nuggets that are crafted with all-white meat chicken and the KFC Original Recipe seasoning, which come with the basketball player's two favorite sauces: Classic Ranch and Buffalo Ranch. The meal is rounded out with an order of Secret Recipe Fries, a medium-sized Starry soda and a biscuit to make it great for big appetites.
The KFC Jamal Murray Meal is being launched as an app and website exclusive offering where patrons can order it for around $10.29. The meal is a limited-edition offering that will only be available for a short while.
Image Credit: KFC
Why This Trend Is Growing
- Athlete-endorsed QSR Meals
- Opportunity for QSRs to partner with popular athletes to promote exclusive meal offerings for fans.
- Online-exclusive Meal Offerings
- Opportunity for QSRs to create limited-edition, online-only meal offerings to generate buzz and drive traffic to their websites and apps.
- Chicken Nugget-themed Meal Offerings
- Opportunity for QSRs to develop unique and innovative meal offerings centered around the beloved chicken nugget.
Industries Being Reshaped
- Fast Food
- QSR brands have an opportunity to leverage exclusive meal offerings to increase customer engagement and drive sales.
- Sports and Entertainment
- By partnering with popular athletes, QSRs can tap into the passion and loyalty of sports fans to generate excitement around their brand.
- E-commerce
- The success of online-exclusive meal offerings highlights the potential for QSR brands to generate revenue through e-commerce channels and expand their digital footprint.
