The KFC Jamal Murray Meal is Back with a Leather Jacket
Michael Hemsworth — October 20, 2023 — Marketing
References: kfc & fastfoodpost
The KFC Jamal Murray Meal has been brought back by the brand to celebrate the NBA player and also provide a lucky handful of fans with an exclusive garment. The meal itself features 12 KFC Chicken Nuggets alongside a side of Secret Recipe Fries, a biscuit, a medium Starry soda and Murray's two favorite sauces: Buffalo Ranch and Classic Ranch. The meal is being offered as an online exclusive that fans can order via the brand's app or website now through December 31, 2023.
The KFC Jamal Murray Meal is arriving alongside a racer-style leather jacket that's limited to just 27 examples. Two lucky fans will score an autographed jacket alongside a set of three autographed enamel pins. The items will be sold through NTWRK.
The KFC Jamal Murray Meal is arriving alongside a racer-style leather jacket that's limited to just 27 examples. Two lucky fans will score an autographed jacket alongside a set of three autographed enamel pins. The items will be sold through NTWRK.
Trend Themes
1. Basketball Player-approved QSR Meals - Opportunity for quick-service restaurants to collaborate with popular athletes and create signature meals.
2. Exclusive Limited Edition Merchandise - Potential for brands to offer exclusive, limited edition merchandise alongside their products to create buzz and increase customer engagement.
3. Celebrity-endorsed Food Bundles - Potential for brands to partner with celebrities to create special bundles that feature their favorite food items and promote them as limited-time offers.
Industry Implications
1. Quick-service Restaurants - Opportunity for quick-service restaurants to collaborate with popular athletes and create signature meals to attract NBA fans and drive sales.
2. Apparel and Accessories - Opportunity for brands in the apparel and accessories industry to collaborate with popular athletes and create exclusive merchandise to generate excitement and increase sales.
3. Food and Beverage - Opportunity for brands in the food and beverage industry to partner with celebrities and offer special bundles featuring their favorite food items to appeal to fans and boost sales.
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