The Biotiful Dairy Kefir Cheese is Made with British Milk and Cultures
Michael Hemsworth — March 21, 2020 — Marketing
References: biotifuldairy & foodbev
The Biotiful Dairy Kefir Cheese is a spreadable cheese product for the UK market that aims to offer health-conscious shoppers with a healthier alternative to cream cheese or cottage cheese.
The product is made with British milk along with gut-friendly kefir cultures and comes in three savory flavors including Herb & Garlic, Original and Red Pepper & Cumin. Containing just 30 calories per serving, the cheese product has 0.3 grams of fat or less, and features a high level of protein and calcium.
Founder of Biotiful Dairy Natasha Bowes spoke on the Biotiful Dairy Kefir Cheese saying, "We are really excited to be bringing our expertise in gut health to a new category with the launch of our ground-breaking Kefir Cheese. The soft cheese category has been crying out for innovation, and we have the right product range to bring excitement to shoppers, who are looking for better nutrition, coupled with great flavor in a convenient format. All this will ensure we are bringing new consumers into natural gut health.”
The product is made with British milk along with gut-friendly kefir cultures and comes in three savory flavors including Herb & Garlic, Original and Red Pepper & Cumin. Containing just 30 calories per serving, the cheese product has 0.3 grams of fat or less, and features a high level of protein and calcium.
Founder of Biotiful Dairy Natasha Bowes spoke on the Biotiful Dairy Kefir Cheese saying, "We are really excited to be bringing our expertise in gut health to a new category with the launch of our ground-breaking Kefir Cheese. The soft cheese category has been crying out for innovation, and we have the right product range to bring excitement to shoppers, who are looking for better nutrition, coupled with great flavor in a convenient format. All this will ensure we are bringing new consumers into natural gut health.”
Trend Themes
1. Health-conscious Cheese Products - The spreadable cultured cheese presents an opportunity to tap into the growing demand for healthier cheese options among health-conscious consumers.
2. Innovative Soft Cheese - The Biotiful Dairy Kefir Cheese highlights the potential for disruptive innovation in the soft cheese category, providing a unique and nutritious alternative to traditional options.
3. Gut Health-focused Food Products - The use of gut-friendly kefir cultures in the Biotiful Dairy Kefir Cheese indicates an emerging trend in the development of food products that prioritize gut health benefits.
Industry Implications
1. Dairy Products - The spreadable cultured cheese introduces an opportunity for dairy companies to expand their product offerings with healthier and innovative options to cater to the changing consumer preferences.
2. Health Food - The Biotiful Dairy Kefir Cheese aligns with the health food industry's focus on offering nutritious and functional food products, opening doors for further development of gut health-focused offerings.
3. Convenience Foods - The convenient format of the Kefir Cheese creates potential for disruptive innovation in the convenience food industry by providing a healthy, tasty, and easy-to-use alternative for consumers.
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