DeviantART stars like Celesse and Queen Of Dorks have gone into limited-run kawaii plushies manufacturing of their popular Japanese-inspired characters. Despite lacking the capital of larger toy companies, designers are teaming up with small custom toy companies to produce professionally manufactured cute kawaii plushies.
Limited gives designers an affordable opportunity to turn their characters into lovable kawaii plushies. Having already established a massive following online, these designers set up online shops and sell their products to their adoring fans.
Toy Designers Opt for Japanese-Inspired Characters
Andrea Graham — June 11, 2010 — Life-Stages
References: celesse.deviantart & sugarbunnyshop