Andrea Graham, M.Sc. and M.A., is a youth culture consultant and information professional specializing in youth media, adolescent development, and social media. Her blog 4YA, provides youth advocates with daily insights into the world of youth culture by reviewing popular teen media, sharing youth research findings, and by providing creative ideas for successful youth programming.
She has recently written for Common Sense Media, Wired Berries, and VOYA and is a member of the Millennial Marketing group. Andrea is also an active participant in the DIY network Cut Out + Keep and on Trend Hunter.
Andrea received her M.Sc. in Cross Culture Perspectives in Youth Culture from Brunel University London and a M.A. in Information Science from Queens College.
Andrea Graham is the founder of 4YA: Inspiration for Youth Advocates, a one-stop shop for youth culture news. Andrea consults with youth organizations and companies looking for insights into emerging teen trends, social media and technology.
What is unique that's not in your bio?
I'm a life long gamer, lipstick geek, and grilled cheese enthusiast. My new found passions include eating dim sum, Mashable, DIY crafting and trend hunting. I love new technology but I'm still in love with my MiniDiscs and Super NES rpgs.
What's your favorite accomplishment?
DJing massive parties during my uni years.
How do you define cool?
Cool is colorful, inclusive and enjoyable. Everything else is just hype.
What is your secret to uncovering trends?
I'm mostly concerned about youth trends. Teen trends that stick are the trends teens love. So I watch what they do and ask them questions. Teens love to share and have their opinion heard. If they are not using it, playing it, listening to it, eating it, wearing it, creating it, it's not relevant to me.
What do you enjoy most about Trend Hunter?
To share my youth culture insights and get some use out of my Anthropology of Youth Culture masters degree.
What is your favorite trend?
What are your tips for writing a juicy post?
Show your excitement.
How do you reset to be creative?
I turn the computer off and walk around and take in the day :)
What inspires or excites you?
Glossy smiling characters.
Predict something awesome for 2020?
Celebrity avatars that follow you and cater to your every need.