Eat Just—the award-winning and category-creating plant-based egg—launched Just One protein, a plant-powered product with just one pure ingredient. Made from the protein of mung beans, Just One has the most protein per gram of any leading protein powder. Just One is a complete protein, containing all nine essential amino acids, plus it has more total essential amino acids than whey, pea or soy protein.
Although protein powders are associated with gym-goers, this one is introducing itself as a versatile kitchen staple. This nutrient-rich protein powder doesn't make recipes grittier or denser, and Eat Just calls it a first-of-its-kind "functional protein" that belongs in a category of its own.
Health-conscious consumers are growing more wary of ultra-processed products and are turning to simpler alternatives made with minimal, recognizable ingredients.
Why This Trend Is Growing
- Minimalist-ingredient Products
- Consumers increasingly seek products with fewer ingredients, illustrating a shift towards transparency and simplicity in nutritional choices.
- Functional Protein Foods
- Protein products are evolving beyond fitness realms into everyday staples, creating opportunities for products that blend seamlessly into daily consumption.
- Plant-based Nutrition Innovation
- The rise of plant-powered proteins highlights a shift towards sustainable diets, prioritizing plant sources over traditional animal or soy-based proteins.
Industries Being Reshaped
- Plant-based Food Industry
- The industry continues to expand as companies innovate with single-ingredient, high-protein offerings that challenge traditional protein sources.
- Nutraceuticals Industry
- With a growing interest in health benefits derived from food, nutraceuticals explore minimal-ingredient solutions that cater to consumer demands for functionality.
- Sports Nutrition Industry
- There is a burgeoning interest in diversifying protein sources within the sports nutrition sector, emphasizing complete and efficient plant-based proteins.
