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Devious Dummy Text Ads

The Jung von Matt Recruitment Ad Reaches 220,000 Unsuspecting Creatives

— June 21, 2012 — Marketing
When you're looking to fill a position in your company, it might be worth it to try something unexpected and clever such as the Jung von Matt recruitment ad. The German ad agency was looking for a new Art Director, and instead of going the traditional recruitment route, it decided to sneakily put a job link in the 'Lorem Ipsum' dummy text typically used by creatives to create mock-up sites and pages.

According to PSFK, creatives use Lorem Ipsum as a text placeholder when creating layouts because real text is often distracting when a person reviews the layout. The site Lipsum.com is often used for this (it boasts about 50,000 creative visitors per day), and this is where Jung von Matt decided to place its "hidden" recruitment link.

How effective was the Jung von Matt recruitment ad? Well, the dummy text was used by 220,000 creatives around the world during the stunt, and there were 14,000 click-throughs to the agency's recruitment page. Plus, Jung von Matt found a new Art Director!
Trend Themes
1. Clever Recruitment Strategies - Opportunity for businesses to think outside the box and employ unconventional tactics to attract talent.
2. Hidden Marketing Techniques - Companies can explore innovative ways to integrate their messages and offers into unexpected places to reach their target audience.
3. Creative Use of Dummy Text - The use of dummy text can be seen as a creative opportunity to engage with users and create interactive experiences.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can benefit from adopting disruptive techniques to captivate their target audience.
2. Recruitment and HR - The recruitment and HR industry can explore unconventional methods to attract top talent and stand out in a competitive market.
3. Web and Graphic Design - Web and graphic design professionals can embrace the use of creative text placeholders to enhance user experiences and create memorable designs.
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