Indeed's Super Bowl ad is set to address the American unemployment rates, which are currently at an all-time high.
The ad features real people looking for real jobs, and aims to inspire and help connect. Right now, Americans are looking at one of the toughest job markets in a long time, and the ad hopes to serve as a reminder that Indeed can help employers connect to potential workers. In an interview with AdWeek, Jennifer Warren, vp of global brand marketing at Indeed said "The concept of the ad is about our mission of helping all people get jobs, and I’m emphasizing the ‘all’ because we really wanted to represent the true labor force and that we work for everybody".
The ad will run at the Super Bowl during the first quarter.
Image Credit: 72 and Sunny, Indeed
What's Driving This Trend
- Human-centered Job Hunting
- Job search ads humanizing the job market by using real people tell their success stories create disruption innovation opportunities for HR tech and staffing firms.
- Employment Connection
- Employment agencies that use emotional marketing to connect job seekers with available jobs online can generate a healthy pipeline of job seekers and provide timely hiring solutions to employers.
- Real-time Matching Algorithms
- HR tech platform providers that use real-time algorithms with robust matching capabilities, data analytics and AI can create a competitive advantage by providing quick results and increased user engagement to job seekers and employers.
Who This Affects Most
- Human Resources
- HR service providers can leverage recruitment marketing tools and strategies to attract top talents and match them with leading employers.
- Job Posting and Aggregation Platforms
- Online job portals that prioritize user experience and offer real-time job matching algorithms can attract more job seekers and employers and potentially reduce job search times.
- Staffing and Recruitment
- Staffing and recruitment agencies who prioritize personalized service, emotional marketing and provide accurate job matching can create loyal and satisfied customers while outperforming competitors.
