Volkswagen created an ad series with the actors of two popular shows, 'Succession,' and 'Billions.' The ad series was launched to drive interest in the 'Atlas Cross Sport,' which is one of the SUVs from the automotive brand. Volkswagen's new ad campaign is titled, 'The Accountant,' and it features Paul Giamatti, as well as Kieran Culkin. In total the campaign features three videos, which will all be released during March.
Overall the campaign falls in line with the brand's message of encouraging individuals to make altruistic choices that benefit more people. The ad also leverages actors from TV shows about excess, which can help convey the message to viewers. Consumers may connect with the message of buying quality products while forgoing excessive purchasing.
Image Credit: Courtesy of Volkswagen