John Smith's is a British-born beer brand that recently extended its innovative 'Only Ordinary by Name' campaign to include an astronomical element. Powered by a star-studded campaign website, avid John Smith's beer fans may have the chance to get a star in the brand's constellation named after them.
The constellation in question is located next to Capella, the sixth brightest star in the sky. In order to enter, individuals must showcase their "ordinary name" as well as a special talent, submitted on the website through a connected social media channel. If the John Smith's creative team in impressed, that lucky fan may have a star named after them in the Heineken brand's constellation.
The John Smith's constellation up for fan integration was identified and registered by the International Star Registry.
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British Beer Brand John Smith's is Naming Stars After Its Fans
- By: Rebecca ByersJul 21, 2015