Jaouda Nabatlé Comes in Oat, Almond and Coconut Options
Michael Hemsworth — January 31, 2025 — Lifestyle
References: copag.ma & vegconomist
Jaouda Nabatlé has been announced by the agri-food brand as a range of alt milks positioned as the first-ever to be created in Morocco for consumers to pick up. The dairy alternative milks come in three varieties including Almond, Oat and Coconut, which are each fortier with calcium and free from gluten, lactose, preservatives and added sugar. The product range is arriving with the help of a campaign that promotes the benefits of plant-based milks in order to catch the attention of Moroccan consumers.
The brand commented on the Jaouda Nabatlé range on Instagram saying, "First Moroccan creation in the world of plant-based milks, 100% made in Morocco. A project that celebrates the innovation, know-how, and creativity of our country, by Jaouda! NABATLÉ is more than a plant-based milk, it is a national pride that grows on our land!”
Image Credit: Jaouda
The brand commented on the Jaouda Nabatlé range on Instagram saying, "First Moroccan creation in the world of plant-based milks, 100% made in Morocco. A project that celebrates the innovation, know-how, and creativity of our country, by Jaouda! NABATLÉ is more than a plant-based milk, it is a national pride that grows on our land!”
Image Credit: Jaouda
Trend Themes
1. Locally-sourced Plant-based Products - The introduction of locally-produced plant-based milks showcases a growing consumer preference for products that support national economies and reduce carbon footprints.
2. Clean Label Alt Milks - Demand for dairy alternatives free from gluten, lactose, preservatives, and added sugars highlights a broader trend towards clean label products within the health-conscious segment.
3. Cultural Pride in Food Innovations - The celebration of national identity through regionally made food products indicates a move towards incorporating cultural pride into product development and marketing.
Industry Implications
1. Agri-food Industry - The agri-food industry is embracing alternative dairy products, reflecting a shift towards more sustainable and environmentally friendly food production practices.
2. Plant-based Food Manufacturing - Plant-based food manufacturing is innovating by introducing nutrient-enhanced, culturally resonant alternatives to traditional animal products.
3. Marketing and Advertising - Marketing and advertising efforts are increasingly focused on educating consumers about the benefits of plant-based diets, highlighting new opportunities for engagement strategies.
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