Jetstar worked with JCDecaux to surprise and delight people as part of an Australian campaign that paired an interactive travel ad with eye-tracking technology.
The ad revealed several pictures of dream destinations like Hawaii and Bali, which were highlighted based on a person's gaze. As a companion to this, the interactive travel campaign offered relevant messages to the area of a person's apparent interest. The interactive stations were designed to dispense Jetstar gift cards to participating individuals, with a $500 value that could be used to book a getaway.
With eye-tracking technology that detects and tracks where a person is looking, brands across a wide range of industries are able to deliver campaigns and experiences that feel engaging and highly personalized.
Eye-Tracking Travel Ads
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