Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,873 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,873 cutting edge ideas.

Highlighting Hair Sprays

IGK's Amaro Highlight Spray Creates an Instant Ombre Effect on Hair

— August 21, 2019 — Fashion
Adding just a few simple highlights to hair is a process that can take up nearly an hour at a salon but IGK offers an easy-to-use at-home product for creating an instant ombre. With a quick mist, the Amaro Ombre Highlight Spray creates dimension and highlights by depositing pigments exactly where desired.

The product from IGK has a formula that is not only vegan and cruelty-free but also conditioning, safe to use on color-treated hair and useful for sharing additional benefits like UV and heat protection.

A new wave of innovative hair products that are branded as highlighting and contouring sprays are making their way to the market, helping consumers to achieve greater dimension without a time-consuming trip to the salon.
Trend Themes
1. Instant Highlighting Sprays - The rise of instant highlighting sprays provides consumers with an easy and convenient way to achieve salon-quality hair highlights at home.
2. Vegan and Cruelty-free Formulas - The increasing demand for vegan and cruelty-free hair products presents an opportunity for brands to develop innovative formulas that meet ethical consumer preferences.
3. Multi-benefit Hair Sprays - Hair sprays that offer additional benefits such as UV and heat protection not only provide convenience but also cater to the growing demand for all-in-one hair care solutions.
Industry Implications
1. Beauty - Beauty industry players can capitalize on the trend of instant highlighting sprays by developing innovative products that offer easy, at-home hair highlighting solutions.
2. Hair Care - The hair care industry has an opportunity to create vegan and cruelty-free hair sprays with conditioning properties to cater to the needs of conscious and health-conscious consumers.
3. Consumer Goods - Incorporating additional benefits like UV and heat protection into hair sprays can help consumer goods brands differentiate their products and meet the growing demand for multi-functional hair care products.
3.5
Score
Popularity
Activity
Freshness