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Highlighting Hair Sprays

IGK's Amaro Highlight Spray Creates an Instant Ombre Effect on Hair

— August 21, 2019 — Fashion
Adding just a few simple highlights to hair is a process that can take up nearly an hour at a salon but IGK offers an easy-to-use at-home product for creating an instant ombre. With a quick mist, the Amaro Ombre Highlight Spray creates dimension and highlights by depositing pigments exactly where desired.

The product from IGK has a formula that is not only vegan and cruelty-free but also conditioning, safe to use on color-treated hair and useful for sharing additional benefits like UV and heat protection.

A new wave of innovative hair products that are branded as highlighting and contouring sprays are making their way to the market, helping consumers to achieve greater dimension without a time-consuming trip to the salon.
Trend Themes
1. Instant Highlighting Sprays - The rise of instant highlighting sprays provides consumers with an easy and convenient way to achieve salon-quality hair highlights at home.
2. Vegan and Cruelty-free Formulas - The increasing demand for vegan and cruelty-free hair products presents an opportunity for brands to develop innovative formulas that meet ethical consumer preferences.
3. Multi-benefit Hair Sprays - Hair sprays that offer additional benefits such as UV and heat protection not only provide convenience but also cater to the growing demand for all-in-one hair care solutions.
Industry Implications
1. Beauty - Beauty industry players can capitalize on the trend of instant highlighting sprays by developing innovative products that offer easy, at-home hair highlighting solutions.
2. Hair Care - The hair care industry has an opportunity to create vegan and cruelty-free hair sprays with conditioning properties to cater to the needs of conscious and health-conscious consumers.
3. Consumer Goods - Incorporating additional benefits like UV and heat protection into hair sprays can help consumer goods brands differentiate their products and meet the growing demand for multi-functional hair care products.
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