Purple-tinged hair products have long been associated with blondes, but the Virtue ColorKick Illuminating Mask is a groundbreaking product that breaks this misconception by offering benefits for all color-treated hair types. This nourishing hair treatment effectively neutralizes unwanted undertones and enhances vibrancy, regardless of the hair color. In fact, as part of a consumer perception study, 100% of women reported that the mask kept their hair color more true in between colorings.
Part of what gives this hair mask its power is the brand’s signature Alpha Keratin 60ku—a whole keratin protein derived from human hair—plus plant-based nutrients.
This silky, naturally tinted soft violet hair mask pleases multiple senses as it’s used, thanks to an infusion of citrus, chamomile and sandalwood notes.
What's Driving This Trend
- Color-treated Hair Enhancing Masks
- The Virtue ColorKick Illuminating Mask is a groundbreaking product that enhances vibrancy and neutralizes unwanted undertones in all color-treated hair types.
- Purple-tinged Hair Products
- Purple-tinged hair products are no longer limited to blondes with the introduction of the Virtue ColorKick Illuminating Mask that offers benefits for all color-treated hair types.
- Nourishing Hair Treatments
- The Virtue ColorKick Illuminating Mask is a nourishing hair treatment that effectively enhances vibrancy and keeps hair color more true in between colorings.
Who This Affects Most
- Hair Care Products
- The hair care products industry can benefit from the introduction of innovative color-enhancing masks like the Virtue ColorKick Illuminating Mask.
- Beauty and Personal Care
- The beauty and personal care industry can capitalize on the growing demand for color-enhancing hair masks by offering a variety of such products.
- Cosmetics and Skincare
- The cosmetics and skincare industry can explore the opportunity of expanding their product lines to include color-enhancing masks for all color-treated hair types.
