amika, the award-winning haircare brand, recently expanded its portfolio with the introduction of the new Top Gloss Shine Spray. The new product is suitable for all hair types and was designed to fight frizz and tame flyaways -- all while delivering a high shine finish.
The lightweight non-greasy spray was formulated with sustainably sourced Sea Buckthorn, amika’s signature ingredient, plus UV filters. Combined, these ingredients work to protect strands and keep color vibrant. Moreover, the aerosol shine-enhancing mist's nourishing formula is dry to the touch and ensures hairstyles boast a weightless, natural radiance.
The Top Gloss Shine Spray from amika is simple to use. Simply hold the spray 10-12 inches from dry hair and mist your hair from mid-length to end.
Consumers can find the product at Sephora and professional salons nationwide.
Image Credit: amika
What's Driving This Trend
- Sustainability in Haircare
- Sustainably sourced Sea Buckthorn as a signature ingredient offers opportunities to add sustainable ingredients and packaging to haircare products.
- Multi-function Haircare
- Products that offer multiple benefits, like anti-frizz and UV protection, can dominate the haircare market by offering added value to the consumer.
- Dry-to-touch Formulas
- Formulas that are dry-to-the-touch can disrupt the haircare industry by offering lightweight and non-greasy options to consumers seeking visible results without the heavy feeling of traditional products.
Who This Affects Most
- Haircare
- The haircare industry offers opportunities for continued innovation for products that tackle multiple hair concerns in a single product.
- Beauty Retail
- As beauty retail continues to grow, there are opportunities to create innovative and sustainable packaging options, offering consumers a broader range of more eco-friendly choices.
- Salon Services
- As technology and innovation collide new techniques and products are being introduced into salon services presenting an opportunity to integrate new products to add value to their service.
