amika, the clean and vegan beauty brand, recently expanded its portfolio with the introduction of the new Power Hour Curl Refreshing Spray. Designed as both a leave-in conditioner and gell, the new product is made without sulfates, parabens, phthalates, mineral oil, sodium chloride, petrolatum, or artificial colors.
The amika Power Hour Curl Refreshing Spray boasts four key ingredients to lock in moisture and offer protection against frizz. This includes sea buckthorn berry, hydrolyzed wheat protein, soybean extract, tapioca starch, and linseed extract.
amika recommends fans use the Power Hour Curl Refreshing Spray in between wash days to keep hair refreshed. Simply split the hair into sections and spritz the spray on the curls while scrunching upwards.
The Power Hour Curl Refreshing Spray is available to purchase online.
Image Credit: amika
Key Themes Behind This Trend
- Clean Beauty
- amika's innovative hair product demonstrates the growing trend towards clean, cruelty-free ingredients in the beauty industry.
- Multifunctional Products
- The Power Hour Curl Refreshing Spray's combination of leave-in conditioner and gel highlights a rising trend of products with multiple functions.
- At-home Haircare
- The Power Hour Curl Refreshing Spray is part of a larger trend of at-home haircare products, which may continue to grow due to increased demand from consumers during COVID-19 lockdowns.
Where This Applies
- Beauty
- The shift towards clean ingredients and multifunctional products creates potential for innovation in the beauty industry.
- Petroleum Alternatives
- The absence of petrolatum in the Power Hour Curl Refreshing Spray presents an opportunity for companies developing fossil fuel alternatives.
- E-commerce
- The availability of the Power Hour Curl Refreshing Spray for online purchase highlights the continued growth of the e-commerce industry for beauty and personal care products.
