Impossible Foods announced that the Impossible Burger will be sold at Walmart locations. The Impossible Burger will be sold at Walmart locations in packages of 12-ounces, and it will be available at over 2,000 Walmart locations across 50 different states.
Previously the Impossible Burger was being sold at other retail locations including Kroger, Safeway, Albertsons, Vons, and others. Additionally, Impossible Foods also announced that its burgers will also be available at Trader Joe's. The Founder and CEO of the company, Dr. Patrick O. Brown, stated that the goal is to have Impossible Foods available everywhere that consumers purchase meats. Making the products available at retail locations increases the number of people who can switch to plant-based meat products.
Image Credit: Impossible Foods
What Makes This Trend Stand Out
- Plant-based Meat Distribution Partnerships
- Increased availability of plant-based meat products in retail locations leads to growth opportunities for distribution partnerships.
- Mainstreaming Plant-based Meat
- Plant-based meat products becoming available at Walmart and other major retail locations indicate mainstreaming of the plant-based meat industry.
- Growing Demand for Plant-based Products
- Increased availability of plant-based meat products in retail locations highlights the growing demand for alternative, plant-based products.
Sectors Adopting This
- Retail Industry
- The retail industry has an opportunity to tap into the growing demand for plant-based meat products by partnering with plant-based meat companies.
- Alternative Meat Industry
- The plant-based meat industry has an opportunity to scale and grow through retail partnerships that make their products available in more locations.
- Food Manufacturing Industry
- As the plant-based meat industry becomes more mainstream, there are opportunities for food manufacturers to invest in creating new and innovative plant-based meat products.
