Impossible Foods has announced that its plant-based 'Impossible Sausage' will now be available at retail grocery chains throughout the United States. This is the second meat alternative product that the company will have released for in-store retail purchase, joining the brand's popular 'Impossible Burger.'
Unlike other pre-made vegan sausages, the 'Impossible Sausage' comes in a faux raw ground meat form. What this means is that customers can use the product in a variety of dishes in a similar manner as traditional ground sausage. It will also be offered in two flavors: spicy and savory.
According to the company, Impossible Foods seeks to replace meat-based products on a "worst first" basis, meaning it looks to tackle products considered the most harmful to the environment. In this case, the 'Impossible Sausage' is a far more sustainable option for consumers than regular pork-based options.
Image Credit: Impossible Foods
What's Driving This Trend
- Plant-based Meat Products
- Opportunities for further innovations in meat alternatives derived from plant-based sources.
- Faux Raw Ground Meat
- Creating vegan and vegetarian options that mimic the texture of meat products in their raw forms.
- Sustainable Food Products
- Further development of food products with sustainability at the core of their production process.
Who This Affects Most
- Food Retail
- Bringing plant-based meat alternatives to grocery store chains and increasing their availability.
- Food Manufacturing
- Developing and producing plant-based alternatives to meat products for wider distribution and consumption.
- Agriculture and Environmental Sustainability
- Innovations in sustainable growing practices, farming methods and technologies to accommodate the growing demand for plant-based alternatives to animal products.
