To keep their households well-stocked during a disruptive time, people are buying in bulk and purchasing food and beverages that are packaged in larger quantities—and they can now even buy five-pound bricks of Impossible Burger patties directly from restaurants. Due to current conditions, the FDA relaxed its labeling rules, which allows direct-to-consumer sales of Impossible Foods' plant-based meat. Thanks to this new flexibility, Impossible Foods states that "all operators are eligible to sell the Impossible Burger 5 lb bricks, 1/4 lb patties or 1/3 lb patties to customers." With a purchase, restaurants supply customers with a printed copy of Impossible Burger’s ingredient list and allergens.
With this plant-based patty from Impossible Foods, consumers have the potential to make everything from vegan-friendly meatballs to lasagna and tacos with the protein-packed meatless alternative.
What's Driving This Trend
- Bulk Food Purchasing
- As more people are looking to stock up on food during disruptive times, there is an opportunity for food retailers to highlight bulk purchasing options.
- Direct-to-consumer Sales
- Due to the FDA's relaxed labeling rules, there is an opportunity for food producers to sell their products directly to consumers.
- Plant-based Meat Alternatives
- As more consumers are looking for alternatives to traditional meat products, there is an opportunity for companies to expand their product lines with plant-based meat alternatives.
Who This Affects Most
- Food Retailers
- Food retailers can take advantage of the trend towards bulk purchasing by promoting their bulk food options.
- Food Producers
- Food producers have an opportunity to sell their products directly to consumers due to the FDA's relaxed labeling rules.
- Alternative Meat Products
- Companies producing plant-based meat alternatives can expand their product lines to capitalize on the trend towards meat alternatives.
