To keep their households well-stocked during a disruptive time, people are buying in bulk and purchasing food and beverages that are packaged in larger quantities—and they can now even buy five-pound bricks of Impossible Burger patties directly from restaurants. Due to current conditions, the FDA relaxed its labeling rules, which allows direct-to-consumer sales of Impossible Foods' plant-based meat. Thanks to this new flexibility, Impossible Foods states that "all operators are eligible to sell the Impossible Burger 5 lb bricks, 1/4 lb patties or 1/3 lb patties to customers." With a purchase, restaurants supply customers with a printed copy of Impossible Burger’s ingredient list and allergens.
With this plant-based patty from Impossible Foods, consumers have the potential to make everything from vegan-friendly meatballs to lasagna and tacos with the protein-packed meatless alternative.