The Trek Power high-protein bars are a new plant-based snack option from Natural Balance Foods in the UK that are sure to come as a welcome addition to the market for consumers seeking out a health-conscious option.
The snack bars come in two flavor options including Millionaire Shortbread and Peanut Butter Crunch, which are both packed with 15 grams of plant-based protein. The bars are also reported to have a gluten-free recipe that's free from artificial sweeteners.
Senior Brand Manager Georgina Crook spoke on the new Trek Power high-protein bars saying, "This was the next step for Trek, as research has found that nearly two thirds of consumers (63%) said recognizing the ingredients that go into a product had some impact on their purchasing decisions. Providing natural, plant-based energy has always been at the heart of what the Trek brand does, and we have seen a real opportunity to fill a gap in the sports nutrition market as there is not currently a bar in the top 50 of the category which simultaneously provides plant-based protein and contains no artificial sweeteners.”