This Hello Kitty Earthquake Hood is Both Practical and Adorable

 - Jul 5, 2017
References: sanrio & boingboing.net
To protect themselves against Japan's notorious earthquakes, Japanese children keep protective earthquake gear under their desks in case of emergency -- capitalizing on that matter, this Hello Kitty earthquake hood was designed to be as adorable as it is practical.

Accessorizing a potentially life-saving device to make it more appealing to children is a smart move from Sanrio, the company behind the iconic Hello Kitty character. The pink hood features 'Kitty White,' the full name of the anime cat, as well as a grouping of other recognizable and lovable characters.

With its cute and fun look, the hood is sure to make kids feel more confident about bringing protective gear to class, ensuring their emergency preparations won't be hindered by the fear of schoolyard ridicule.