Pet food company Pedigree unveiled a heartwarming pet food ad that promotes healthy dog food and human equality. The commercial titled 'The Walk' is filmed in black and white, giving a simplistic vibe that allows the viewer to strictly focus on the visual content.
It begins with an older gentleman walking his dog through a not-so-friendly neighborhood. They encounter a teenager who is also out for a walk with his dog. As the two men gaze silently at each other, their playful pooches say hello with sniffs. This causes the two men to laugh and pleasantly introduce themselves before continuing their walks.
The heartwarming pet food ad ends with the only colored element of the commercial, which is the yellow Pedigree dog bag. The tag line for the advertisement is "Dogs bring out the good in us, Pedigree brings out the good in them. Feed the Good."
Feel-Good Pet Ads
More Stats +/-
Stylish Dog Ads
Nutritional Dog Treat Branding
Slobbering Pet Hygiene Ads
Healthy Pet Edibles
Ethically Sourced Dog Food
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Heartwarming Pet Food Ad Shows That Dogs Bring Out the Good in Us
- By: Ady FloydJun 2, 2015