The Cesar Natural Goodness dog food range is being launched by Mars Petcare in the UK to provide consumers with a premium option for their pooches as demand for high-quality, natural options rises.
The product range consists of three flavor options to choose from including Chicken, Garnished with Sweet Potato, Peas & Cranberry, Beef, Garnished with Carrots, Green Beans & Herbs and Lamb, Garnished with Carrots, Potatoes & Spinach. The pet food will be launched with a marketing campaign across TV, digital and in-store promotions for optimal reach.
Marketing Portfolio Director at Mars Petcare Arthur Renault spoke on the new Cesar Natural Goodness dog food range saying, "The range is designed to offer shoppers something even more luxurious to Cesar’s core range. As it is clear that many pet owners are unwilling to compromise on the quality of the food they purchase for their four-legged companion, demonstrated by natural-inspired pet foods achieving 15% growth over the last 12 months.”