The Cesar Natural Goodness Dog Food Range is Premium
Michael Hemsworth — July 30, 2021 — Marketing
References: mars & talkingretail
The Cesar Natural Goodness dog food range is being launched by Mars Petcare in the UK to provide consumers with a premium option for their pooches as demand for high-quality, natural options rises.
The product range consists of three flavor options to choose from including Chicken, Garnished with Sweet Potato, Peas & Cranberry, Beef, Garnished with Carrots, Green Beans & Herbs and Lamb, Garnished with Carrots, Potatoes & Spinach. The pet food will be launched with a marketing campaign across TV, digital and in-store promotions for optimal reach.
Marketing Portfolio Director at Mars Petcare Arthur Renault spoke on the new Cesar Natural Goodness dog food range saying, "The range is designed to offer shoppers something even more luxurious to Cesar’s core range. As it is clear that many pet owners are unwilling to compromise on the quality of the food they purchase for their four-legged companion, demonstrated by natural-inspired pet foods achieving 15% growth over the last 12 months.”
The product range consists of three flavor options to choose from including Chicken, Garnished with Sweet Potato, Peas & Cranberry, Beef, Garnished with Carrots, Green Beans & Herbs and Lamb, Garnished with Carrots, Potatoes & Spinach. The pet food will be launched with a marketing campaign across TV, digital and in-store promotions for optimal reach.
Marketing Portfolio Director at Mars Petcare Arthur Renault spoke on the new Cesar Natural Goodness dog food range saying, "The range is designed to offer shoppers something even more luxurious to Cesar’s core range. As it is clear that many pet owners are unwilling to compromise on the quality of the food they purchase for their four-legged companion, demonstrated by natural-inspired pet foods achieving 15% growth over the last 12 months.”
Trend Themes
1. Natural-inspired Pet Foods - The rise in demand for high-quality, natural options in pet food presents an opportunity for companies to develop innovative products that meet this need.
2. Premium Pet Food Range - The launch of Cesar Natural Goodness dog food range demonstrates an opportunity for companies to create premium options for pet owners who are willing to pay a higher price for higher quality food for their pets.
3. Multi-flavored Pet Foods - The three flavor options in the Cesar Natural Goodness dog food range show that companies can offer pet owners more variety in their pet food choices, presenting an opportunity for product differentiation.
Industry Implications
1. Pet Food Industry - The shift in consumer demand for natural and high-quality pet food creates opportunities for companies in the pet food industry to develop unique and innovative products.
2. Marketing Industry - The launch of Cesar Natural Goodness dog food range shows the importance of marketing for companies in the pet food industry to effectively promote their products and reach a broader target audience.
3. Retail Industry - The success of the Cesar Natural Goodness dog food range highlights the importance of retailers in the pet food industry to be able to effectively stock and sell premium, high-quality pet food products.
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